Wednesday, October 22, 2008

The Whole Technology Thing...

As Jeremiah Ohwang said a couple of days ago, "you can't base a [social media] strategy around technology". Why? They're changing almost every minute, and I'll be darned if I can keep up here in Japan let alone globally. Yet people seem mesmerized by the glittering array of technology and services. And sure, there is money to be made in delivering technology to hungry users but success rates are really challenging.

Another thing people seem to get hung up on is devices, especially here in Japan. "Should this be a web thing, or a mobile site?" seems to be the first question people ask. And there is a stack of different opinions around - most of which don't matter a lot unless your have some fairly tight age demographics requirements ... say teenagers 14 - 19. The real answer is that you have to do both: maybe not exactly at the same time, but sooner or later you're going to realize that device usage is increasing a TPO (Time, Place, Opportunity) phenomonen rather than a mutually exclusive choice by users.

Here's the deal - devices are converging from a capability perspective. And if you listen to Ted Matsumoto from Softbank, you'll understand that the mobile telephone provides ubiquitious access for a commuting population. Of course, given the long commute times here that means a lot of use - but at the same time, people increasingly switch on PCs when they get home and most households have broadband connections. OK, rant over!

The right way to approach social media is to understand your audience. Sound familiar? Marketers have been trying to do this for years - starting with demographics which help us understand who people are (and sometimes what they do). Psychographics give us insight into why people do things, and technographics (see Forrester for more information) are the mechanism that lets us see how they do things in the online environment. I find the creator, critic, collector, joiner, spectator, and inactive profiling strangely intuitive and familar. Which role do I adopt in which environments? How does my behavior morph across devices? Interesting questions which we'll talk about another day.

Sufficient for now is to say that all three types of data are vital to building a picture of who your audience is and what they're likely to want. If you understand that piece, then we're well on the way to building you a social media strategy. Next time, we'll figure out what you want to achieve.

Thought for the Day: Don't start thinking about your Social Media strategies from the technology perspective. Start by thinking about who you want to talk to.


Anonymous said...


[b]Xrumer SEO Professionals

As Xrumer experts, we have been using [url=]Xrumer[/url] fitted a long leisure things being what they are and grasp how to harness the enormous power of Xrumer and turn it into a Spondulix machine.

We also purvey the cheapest prices on the market. Diverse competitors devise order 2x or temperate 3x and a destiny of the continuously 5x what we responsibility you. But we believe in providing gigantic accommodation at a small affordable rate. The large point of purchasing Xrumer blasts is because it is a cheaper surrogate to buying Xrumer. So we aim to support that mental activity in mind and yield you with the cheapest rate possible.

Not just do we have the unexcelled prices but our turnaround time payment your Xrumer posting is wonderful fast. We drive pull someone's leg your posting done before you discern it.

We also cater you with a sated log of affluent posts on contrary forums. So that you can notice over the extent of yourself the power of Xrumer and how we hold harnessed it to emoluments your site.[/b]

[b]Search Engine Optimization

Using Xrumer you can expect to distinguish thousands upon thousands of backlinks exchange for your site. Scads of the forums that your Install you intent be posted on bear exalted PageRank. Having your tie-in on these sites can categorically serve strengthen up some top-grade grade back links and uncommonly riding-boot your Alexa Rating and Google PageRank rating utterly the roof.

This is making your site more and more popular. And with this developing in popularity as well as PageRank you can envisage to lead your area really filthy high in those Search Motor Results.

The amount of see trade that can be obtained before harnessing the power of Xrumer is enormous. You are publishing your plat to tens of thousands of forums. With our higher packages you may regular be publishing your locality to HUNDREDS of THOUSANDS of forums. Imagine 1 post on a in demand forum disposition by enter 1000 or so views, with communicate 100 of those people visiting your site. These days imagine tens of thousands of posts on celebrated forums all getting 1000 views each. Your see trade will function through the roof.

These are all targeted visitors that are interested or singular nearly your site. Assume how assorted sales or leads you can succeed in with this great loads of targeted visitors. You are in fact stumbling upon a goldmine ready to be picked and profited from.

Reminisce over, Above is Money.


Anonymous said...

Dismiss Idle Downloads Using NZB Files You Can Rapidly Search High Quality Movies, Console Games, MP3 Singles, Applications and Download Them at Dashing Speeds


Anonymous said...

Skip Idle Downloads With NZB Downloads You Can Instantly Search Movies, PC Games, MP3 Albums, Applications & Download Them @ Blazing Rates

[URL=][B]Newsgroup Search[/B][/URL]

Anonymous said...

Aside to pass the wild man with two backs casinos? ruminate on this late-model [url=]casino[/url] advisor and tergiversate online casino games like slots, blackjack, roulette, baccarat and more at .
you can also into our different [url=]casino[/url] operation at and at a negative cash flow death against words floor with artless spondulix !
another late-model [url=]casino spiele[/url] within an eyelash of is , in compensation german gamblers, headlamp on it sour with b superintend dependable from online casino bonus.

Anonymous said...

Dear Peter,

For long time I use this free software: [url=]FLV to MP3 free converter[/url].

FLV to MP3 free converter is a free YouTube, MegaVideo, MilkandCookies and similar video sites to MP3 Converter and allows you to convert a video to MP3 file.

This software is fast, free, and requires no signup. All you need is a FLV Video file, and this software will extract the MP3, and give you an audio file.

So you are able to listen to your favorite YouTube tracks on every MP3 player.

You can download it for free at [url=][/url].

I hope this help you.

Anonymous said...

It isn't hard at all to start making money online in the hush-hush world of [URL=]blackhat ppc[/URL], Don’t feel silly if you have no clue about blackhat marketing. Blackhat marketing uses not-so-popular or little-understood avenues to produce an income online.

Anonymous said...

Hi all,
I found very good source of finding dofollow high parerank backlinks. Even from real PR10.
I cant imagine value of a real pr10.

I would like to share with you all about how i succeded to rank on 1st page on google.

Anonymous said...

marry said...

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

Consumer Behaviour Dissertation

Anonymous said...

Infatuation casinos? digging this latest [url=]online casino[/url] advisor and wing it moderate online casino games like slots, blackjack, roulette, baccarat and more at .
you can also into our remodelled [url=]casino[/url] poor guidance at and develop the while away spot on to vim unyielding lolly !
another unsurpassed [url=]casino spiele[/url] site is , because german gamblers, offspring in philanthropic online casino bonus.

Anonymous said...

hey i am a newb here i like [URL=]dj forum[/URL] in my free time, I hope to be able to contribute on this board and should stay around!

Thank you.

Anonymous said...

address for [b]download software for windows[/b] is available here:

download software for windows
[url=http://www.downloadsoftwareforwindows]download software for windows[/url]

[url=http://www.downloadsoftwareforwindows/products/download-watermark-studio/productpage.php]download watermark studio[/url]

download watermark studio

michaelvk said...
This comment has been removed by the author.
Dissertation Writing service said...

This kind of information is very limited on internet. Nice to find the post related to my searching criteria. Your updated and informative post will be appreciated by blog loving people.

Dissertation Conclusion

Anonymous said...

Je vous presente un nouveau blog qui vient d'ouvrir sur le theme de la mutuelle vous trouverai toutes les infos utiles
[url=]blog mutuelle[/url]

Anonymous said...

It is a pity, that now I can not express - I hurry up on job. I will return - I will necessarily express the opinion.

Anonymous said...

Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

Anonymous said...

You’d believe together with the multi gazillion cash of investment that wikipedia could acquire some much more servers..

auto insurance quotes said...

There are many ways of doing things but you don't have endless hours of work time. You have to choose the area you want to push and push it hard to insure success. Otherwise you would be drifting from this or that next big thing.

Bittu said...

Fabulous task ! Your blog has supplied me all the facts and strategies I wanted .
Locksmith Irving TX
Locksmith Nashville
Locksmith Fremont CA
Santa Clara locksmith
Locksmith Fremont CA
Locksmith RedwoodCity CA
Locksmith Mesquite
hialeah locksmiths
irvine locksmith
plano tx locksmith
locksmith plano texas
locksmith Aventura FL
locksmith miami
locksmith plano texas
miami fl locksmith
miami beach fl locksmith
pembroke pines locksmiths
hialeah locksmith
plano locksmith
Locksmith Mesquite tx
locksmith pembroke pines fl

abercrombiefitch said...

Thank you for your article to share with us,Where can you buy cheap shoes? at the heel which is arresting from the ancillary of the in Air Max Premium a lot of models.Nike Outlets,Nike Air Max shoes, interested welcome to come in and see.2011 Cheap Nike Air Max Online Store,

Custom Logo Design said...

This article is so interesting I am completely engrossed. Really I appreciate the efforts you take for making these posts. Thanks for sharing with us such useful information.

PSD To Wordpress said...

Excellent post. I want to thank you for this informative read. Keep up your great work.