Thursday, December 18, 2008

Ammado - Socially responsible

Have you seen This is a cool very-multi-national W2.0+ site from Ireland that "connects nonprofits, socially responsible companies and engaged individuals in an interactive and unique environment. We harness the power of the internet to accelerate communication, awareness and fundraising." Great idea, and one that deserves our support.

I spent a delightful hour today talking to their Japan representative. She showed me a new product - a "donation" gift card that allows the receiver to go online (instructions are on the back of the card), and choose a non-profit to receive the donation. The brilliant upside is that two-way engagement (giver + receiver) becomes three-way (giver + Non-Profit + receiver) or four-way if the giver also participates.

Remember, in network theory the efficiency of the network increases in proportion to the square of the number of nodes [actually, a function of the triangular number n(n − 1)/2) which is proportional to n-squared as the number of nodes increases to infinity].

This is an excellent idea - the donation that keeps on giving, yet also allows for social networking around the most important community: those in need. I can see it working as either an employee engagement or customer engagement tool, or as a splendid way to enable socially-aware rewards schemes. Think and ACT green, for example.

You've got to hand it Ammado - this Irish company has actually proved that there is a pot of gold at the end of the rainbow!

Thought for the Day: Joining with customers (employees are internal customers for your brand) to do good will help brands leverage their social credentials - and just might create real engagement! Bravo Ammado!

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